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Thursday, May 23 • 1:00pm - 2:30pm
H3b Individuals' Financial Behaviors and Their Causes: A Canadian Qualitative Study

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This article looks at the financial behaviors of individuals and what drives them. A qualitative methodology was used, in which 18 semi-structured interviews with individuals of various profiles were conducted and analyzed. Our results show that attitudes, subjective norms, and perceived behavioral control influence people's financial behaviors.

Author(s): Tania Morris
Presenters
TM

Tania Morris

Professor, Université de Moncon

Thursday May 23, 2024 1:00pm - 2:30pm CDT
Executive CD
  Concurrent H