ACCI Conference 2024

As blockchain technology gains increasing popularity, several states are leading the way in incorporating this emerging trend into the investment market, including embracing widespread integration of cryptocurrency and related innovations. This study seeks to investigate the factors that have been emphasized in the existing theory and previous literature on financial behaviors and behavioral intentions and to extend this examination to cryptocurrency investment. We will focus our investigation on key variables of interest, namely, the influence of peers, investment confidence, and perceptions of risk associated with cryptocurrencies.

Author(s): Yu Zhang, Khurram Navved, Jia Qi